Financial Post review of “Be Different”

Roy Osing continues to capture the attention of top business readers as a new review is published in the Financial Post. Rick Spence, a regular columnist with the Financial Post, attended one of  Roy Osing’s workshops and then wrote about the philosophy behind the book, Be Different or Be Dead,

I’ve heard lots of prescription for writing elevator pitches and mission statements, but Osing’s formula strikes me as one of the best. Instead of talking about low prices, great selection and friendly customer service, all common commodities in the business world, you are forced to think about what you do that’s actually different from the rest of your market.

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Roy’s brilliant strategy is detailed in his book that can be purchased directly from the publisher by clicking here.
More information is available from the Be Different website or subscribe to Roy’s Twitter feed for up to the minute advice for your business.

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